Superstar

Scope

360 UK Campaign

Deliverables

Stills · Motion · OOH · Retail · Global Toolkit

Role

Senior Art Director / Creative Lead

Agency

U-Dox

The campaign

A global 360 campaign celebrating over 50 years of the adidas Superstar. Part of the creative development team across stills, motion and OOH — building a visual language that honoured the shoe's cultural legacy while positioning it for a new generation.

Photography: Tom Kleins · Agency: U-Dox

Talent

Stormzy · Shygirl · Olivia Dean · Barry Keoghan · Florian Wirtz