BAPE × Adidas — Marcelo Vieira
← All work

BAPE × Adidas Originals × Adidas Football

Global Campaign

Client

BAPE × Adidas Originals × Adidas Football

Deliverables

Stills · Motion · Retail · Global Toolkit

Scope

Global Campaign

Role

Snr Art Director / Creative Lead

The campaign

A global stills and motion campaign sitting at the intersection of street culture and underground football. The creative spotlighted freestyle footballer culture, bringing together the worlds of Adidas Originals, BAPE and the streets — featuring Marcelo.

Photography: James Mourn  ·  Director Duo: Hugo Gatefait & Lucas Courtin  ·  Ft. Marcelo
Agency: U-Dox

BAPE group concrete wall
BAPE concrete group
BAPE group three
Campaign imagery
BAPE ball on head
BAPE lacing boots
BAPE football action
BAPE shoe detail
BAPE bench
Motion

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