The project
Built around an original story developed from the ground up, this campaign took the aesthetic of early 2000s Japanese streetwear magazines and pushed it into a full creative world. In collaboration with manga artist GOODNEWSFORBADGUYS, the concept came to life across stills, motion, a limited 16-page zine featuring creator Vinnie Hacker, and a seeding campaign.
Agency: U-DOX · Client: Adidas & 100T
